PETALING JAYA: Homegrown fashion label Mimpikita’s creative director Nurul Zulkifli has crushed and thrown hundreds of her sketches into the rubbish bin. It can be frustrating but Nurul has persisted in pursuing her dream of making it in fashion.“When you put your mind and heart into something, any dream is possible. Don’t be afraid of failure. Whenever something doesn’t work right, always work harder till you achieve your target,” says Nurul, who is also the brand’s managing director.
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The label – which offers bridal wear and wardrobe staples – was set up by Nurul and her two sisters, Mira and Syahira in 2008.In 2016, they presented at London Fashion Week. Mimpikita currently has over 48,000 followers on Facebook and close to 300,000 followers on Instagram.Nurul is thankful to have her sisters with her every step of the way as they build their brand.Mira, 34, oversees their business operations while Syahira, 31, handles sales and human resources.“Although we have different personalities, we try to complement each other’s strength.
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March 2023
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